Visual Identity Briefing Questionnaire

Hello, welcome to the briefing questionnaire for creating your Visual Identity.

This document will initiate and guide the creation of your company’s visual identity, so it is very important to fill it out with as much information and attention as possible.

What is your current role within the company?

If you are the founder, what motivated you to start this company?

What difficulties and challenges is the business currently facing and needs to overcome?

Why does the company have this name? Does it have any real or symbolic meaning? If so, please describe.

Write the exact name that should be used in the logo and tagline, or description if your brand requires one.

Does the company have a slogan? If yes, should it be maintained?

Briefly define what the company is about. What does it do?

What market does it operate in: regional, national, or international?

What products or services does the company offer?

How long has the company been in the market?

What is the company’s current stage?

Could the company operate in another area or segment in the future?

Where does the company want to be in 5 years and in 10 years? What actions are being taken to achieve this goal?

Why do you believe people need your company?

What is the company’s mission, vision, and values?

What makes the company special?